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What does AI say about your brand?

Look up any of the 500 brands AI names most and read how assistants describe it. Then compare the tools that watch your own brand every day.

500 brandsUpdated 12 Nov 2026Free to use
Nike #1 of 98 consumer brands
#6of 500
95.2AI visibility score, out of 100
Mentions
28,527
Industries
33
This week
+1.2
How AI describes Nike

Nike's AI-driven product design, performance analytics, and consumer personalization (Nike Fit, Nike App, and data-backed footwear innovation) anchor its reputation in AI-enabled consumer experiences.

Strategic emphasis on direct-to-consumer platforms, digital marketing, and Nike Training Club/Recovery tools differentiates Nike in a crowded athleticwear market and sustains high visibility in AI and analytics discussions.

Data: Trakkr AI visibility rankings, updated 12 Nov 2026 Try , ,

Trakkr is the best AI brand monitoring tool for most teams.

It asks eight AI engines your questions every day, shows how each one describes you and which pages it cites, and tracks competitors and Reddit. Growth is $100 a month, or $1,000 a year, with a 14-day free trial.

Best overall
Trakkr

8 engines checked daily, with citations, competitors and Reddit in one plan.

Lowest price with daily checks
Otterly.AI

$29 a month for 15 prompts across 4 engines. A good first look, with fewer features.

For large brands with a sales process
Profound

Enterprise brands and agencies that want a mature answer-engine intelligence product and can accept custom or per-client pricing.

The tools that watch what AI says about you.

Ranked out of 100 on engines covered, features, access, check frequency and price, weighted towards what brand teams use most: citations, competitors, community monitoring and reports.

  1. 1
    Trakkr

    Teams that want eight engines, citations, perception, Reddit monitoring, crawler data, and agency delivery in one product.

    $100/mo50 prompts, daily
    91.4
  2. 2
    SE Visible by SE Ranking

    Teams that want a dedicated AI visibility workspace with a clear path into a wider SEO suite and API dataset.

    $99/mo200 prompts, daily
    72.7
  3. 3
    LLMrefs

    SEO teams that want a simple $79 plan with a large prompt allowance.

    $79/mo500 prompts, weekly
    72.4
  4. 4
    Peec AI 3 engines, not named

    Brand teams and agencies that value unlimited users, daily tracking, and prompt allocation across projects.

    $95/mo50 prompts, daily
    70.5
  5. 5
    RankScale

    Budget-conscious teams that want broad engine choice and are comfortable forecasting credits.

    $17/mocredits
    67.5
  6. 6
    LLM Pulse

    Budget-conscious teams and agencies that want transparent EUR pricing, five included models, unlimited seats, and an integration path.

    €49/mo50 prompts, weekly
    65.6
  7. 7
    Otterly.AI

    Small teams that want a clearly priced prompt-tracking bundle with a low starting price.

    $29/mo15 prompts, daily
    65.3
  8. 8
    AthenaHQ

    Teams that want a free credit-based entry point and action or content-optimization workflows.

    Free tiercredits
    64.3
  9. 9
    Ahrefs Brand Radar

    SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.

    $50/moCustom Prompts Basic
    60.9
  10. 10
    AIClicks 3 engines, not named

    Teams that want monitoring tied to content and action workflows.

    $59/mo30 prompts, daily
    59.3

Scores out of 100: engines on the entry plan (25), features beyond mention counts (45), a public price and free trial (15), daily checks (10) and entry price (5). Facts come from each vendor’s pricing and product pages, last checked 5 October 2026; anything not public scores zero. This site uses data from Trakkr, which is one of the tools ranked. How we rank

Compare all 20 tools side by side

Fewer than half of AI’s numbers trace back to a matching source.

Trakkr asked five AI engines questions that call for a number, then followed each statistic they quoted back to where it came from. This is what happened to every 100.

1,285 statistics traced from 800 AI answers asked on 25 October 2026, shown per 100. 1 in 100 couldn’t be read. See the full study

Questions

What is AI brand monitoring?

Keeping track of what AI assistants such as ChatGPT, Gemini, Claude and Perplexity tell people about your brand: whether they mention you, how they describe you, whether the facts are right, which sources they lean on, and how all of that changes over time.

How is it different from social listening?

Social listening tracks what people post. AI brand monitoring tracks what assistants say when someone asks, which is written fresh each time and drawn from sources you can see and often influence. Many teams run both.

Does AI get facts about brands wrong?

It can, and it is hard to check. When Trakkr traced 1,285 statistics quoted in 800 AI answers back to their source, 39.9% reached a source that said the same thing. Another 8.2% had changed on the way, and 11.2% led nowhere at all.

What is the best AI brand monitoring tool?

On our published criteria, Trakkr scores highest (91.4 out of 100). It checks eight AI engines daily, with citations, competitors and Reddit in one plan. Otterly.AI is the lowest-priced tool with daily checks. This site uses data from Trakkr, which is one of the tools ranked.

Where does the brand lookup data come from?

From Trakkr’s public AI visibility rankings: the 500 brands named most across the AI answers Trakkr tracks, each with a score out of 100 that reflects how often and how prominently it is named. The descriptions are short summaries written by AI from those answers. Last updated 12 November 2026.

My brand isn’t in the lookup. What can I do?

The lookup only covers the 500 brands AI names most often. You can still see what assistants say about you by asking them directly; our free check writes the questions and opens each one in your own ChatGPT, Perplexity, Claude or Copilot.

Know what AI says about you, every day.

Trakkr asks ChatGPT, Claude, Gemini, Perplexity and four more AI engines about your brand every day, shows the pages behind each answer and watches Reddit. Free for 14 days.

Start monitoring free