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How AI describes the 500 brands it names most.

Search Trakkr’s AI visibility rankings for any of them: where it ranks, how often AI names it, and how assistants describe it.

Nike #1 of 98 consumer brands
#6of 500
95.2AI visibility score, out of 100
Mentions
28,527
Industries
33
This week
+1.2
How AI describes Nike

Nike's AI-driven product design, performance analytics, and consumer personalization (Nike Fit, Nike App, and data-backed footwear innovation) anchor its reputation in AI-enabled consumer experiences.

Strategic emphasis on direct-to-consumer platforms, digital marketing, and Nike Training Club/Recovery tools differentiates Nike in a crowded athleticwear market and sustains high visibility in AI and analytics discussions.

Data: Trakkr AI visibility rankings, updated 12 Nov 2026 Try , ,

The 50 brands AI names most.

Ranked by AI visibility score. Google is named 101,737 times; HelloFresh rose most this week, up 3.9. Select a brand to read how AI describes it.

  1. 1 GooglePlatform 101,737 100.0 0.0
  2. 2 AmazonPlatform 56,440 99.3 +1.4
  3. 3 MicrosoftPlatform 71,503 98.6 +1.6
  4. 4 AppleHardware 42,607 96.7 +1.6
  5. 5 IntuitBusiness software 18,958 96.0 +1.1
  6. 6 NikeConsumer 28,527 95.2 +1.2
  7. 7 AdobePlatform 32,617 94.7 +1.9
  8. 8 HubSpotPlatform 22,143 93.9 +2.1
  9. 9 SamsungHardware 60,154 93.8 +1.1
  10. 10 Blue NileConsumer 4,292 93.7 –
  11. 11 MyFitnessPalHealth 9,440 93.4 +1.5
  12. 12 GarminHardware 23,957 93.3 +1.6
  13. 13 Procter & GambleConsumer 12,499 93.2 +1.7
  14. 14 IKEAConsumer 15,052 93.0 +3.3
  15. 15 SonyHardware 28,009 92.9 +2.3
  16. 16 ShopifyPlatform 12,875 92.8 +2.2
  17. 17 WalmartConsumer 12,769 92.7 +0.2
  18. 18 SalesforcePlatform 18,423 92.3 +2.2
  19. 19 PatagoniaConsumer 9,382 92.1 −1.2
  20. 20 StravaHealth 5,215 91.2 +3.8
  21. 21 LGHardware 12,950 91.2 +1.8
  22. 22 HootsuitePlatform 7,466 91.2 +2.5
  23. 23 AdidasHardware 13,550 91.2 +1.2
  24. 24 PhilipsHardware 21,014 91.1 −1.1
  25. 25 REIConsumer 10,197 91.1 +1.2
  1. 26 YummlyPlatform 6,033 91.0 +3.4
  2. 27 HelloFreshConsumer 6,509 90.8 +3.9
  3. 28 TargetConsumer 14,196 90.7 +2.5
  4. 29 ZoomPlatform 7,793 90.6 +1.7
  5. 30 The TeaConsumer 2,440 90.4 –
  6. 31 CostcoConsumer 9,153 90.1 +1.2
  7. 32 SquarePlatform 10,012 90.0 +2.3
  8. 33 AmericanMedia 5,168 89.8 –
  9. 34 Under ArmourConsumer 11,025 89.8 +0.8
  10. 35 AtlassianPlatform 15,063 89.8 +0.6
  11. 36 VistaprintConsumer 5,255 89.8 +1.8
  12. 37 DysonHardware 13,740 89.8 0.0
  13. 38 UberPlatform 4,851 89.8 +0.8
  14. 39 AsanaBusiness software 7,638 89.7 +0.1
  15. 40 GEHardware 11,528 89.4 +1.1
  16. 41 CourseraPlatform 6,785 89.1 +1.2
  17. 42 BrevilleHardware 16,672 89.1 +0.7
  18. 43 ASUSHardware 21,285 89.1 +1.0
  19. 44 IntercomBusiness software 8,817 89.1 +1.5
  20. 45 HeadspaceHealth 5,657 89.0 +1.5
  21. 46 BoschHardware 25,193 89.0 −0.4
  22. 47 SpotifyPlatform 4,114 89.0 +1.7
  23. 48 LinkedInPlatform 6,500 89.0 +0.7
  24. 49 AzurePlatform 5,673 88.9 +1.4
  25. 50 AWSPlatform 9,092 88.9 +0.2
Source: Trakkr AI visibility rankings, top 50 of 500. Updated 12 November 2026.

Questions

What is the AI visibility score?

A score out of 100 from Trakkr’s rankings that reflects how often and how prominently AI answers name a brand. Google leads with 100.0. Mentions are the total number of times a brand has been named in the answers Trakkr tracks, and industries are how many industry categories it shows up in.

Where do the descriptions come from?

They are short summaries, written by AI, of how assistants describe each brand across the answers Trakkr tracks. Treat them as a reading of the overall picture, not as quotes from any one assistant.

Which kinds of brands make the top 500?

Mostly hardware and platform brands. Of the 500, 170 are hardware, 131 platform and 98 consumer, and the rest are spread across health, business software, finance and media.

How often is the data updated?

The rankings behind this page were last updated on 12 November 2026. Scores move a little from week to week; the 7 days column shows each brand’s latest change.

My brand isn’t listed. Does that mean AI ignores it?

No. This list only covers the 500 brands named most often across many industries. A smaller brand can still be named often for the questions that matter in its own market. Ask the assistants yourself with the free check, or track your own questions with a monitoring tool.

See how AI describes your own brand.

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